AUSTIN, TX and SEATTLE, WA — After rocking the retail world with their grocery partnership last year, Amazon is finally officially inducting Whole Foods Market into its delivery service. Today, the two retailers announced natural and organic products, including fresh produce, from Whole Foods Market are available for free two-hour delivery through Prime Now.

“We’re happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods Market Co-Founder and CEO, in a company press release. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Fresh and organic produce, locally sourced goods in bakery, dairy, meat, and seafood, everyday staples, and more from Whole Foods can now be at customers’ doorsteps within two-hour or ultra-fast one-hour delivery windows. While this news might have some online grocery shoppers celebrating, only neighborhoods in Austin, Cincinnati, Dallas, and Virginia Beach have access to the thousands of new Whole Foods items available for Prime delivery.

Prime customers can start shopping Whole Foods Market's selection at www.primenow.com or use the Prime Now app on Android and iOS devices for the full grocery selection.

Will Amazon’s expanded offerings give it a leg up over other online grocery competitors? AndNowUKnow will continue to report.

Amazon Whole Foods Market