BAKERSFIELD, CA - When it comes to fresh produce, keeping it short and sweet is always best. Matching the namesake of its label and the industry’s need to get to the point, Western Veg-Pro has introduced its Short N Sweet Market Updates. A twice-weekly newsletter, the recently launched tool looks to ensure retail partners have the inside track to all it offers.

“We want to keep our customers informed and further enhance our business-to-business communication. In our industry, knowledge is power, and this will give retailers and those we work with everything they need to know every Tuesday and Friday,” Dylan Lym tells me.

In these updates, subscribers can expect everything from crop and weather updates, to voices from the company and even recipes to inspire cross-merchandising and retail strategies. And because Western Veg understands the inbox can get crowded, it’s offering an extra incentive to show you Short N Sweet’s merit.

“We are sure once buyers try this they will find it valuable, so we are offering the chance at a $100 giveaway for those who subscribe now through December 31,” Dylan reveals.

This is just the beginning, he assures me, as the company also looks to increase its consumer-facing content through its Short N Sweet website. A taste of what that boost has to offer might even make its way into the market updates now and then for operators to see the company’s market and brand strategy on the shoppers’ side.

Curious? You can subscribe here, and might even find yourself $100 richer. Still need convincing? Western Veg-Pro will be holding an exclusive event at PMA Fresh Summit in Orlando Florida, October 19-20. Keep an eye out for more information on where you can see what this expanding company has up its sleeve.

Western Veg-Pro