AUSTIN, TX - These days, there’s more healthy eaters than ever before as an increasing number of modern consumers subscribe to stricter dietary preferences. Whether consumers are shopping for Paleo, Keto, vegetarian, or flexitarian diets, one thing’s for certain: fresh produce is front and center, and the ANUK team is here for it—okay, maybe that’s two things! This week, Whole Foods Market debuted a new digital product catalog that is highlighting fresh produce by helping shoppers locate items based on dietary and healthy eating preferences.

“Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating,” said Jason Buechel, Executive Vice President of Technology and Chief Information Officer for Whole Foods. “This new experience makes it easier than ever for those customers to find products that fit their needs from dietary preferences to lifestyle changes, and ultimately helps them achieve their wellness goals.”

The new catalog is available on wholefoodsmarket.com and the grocer’s mobile app and provides complete nutritional information, ingredient lists, diet and allergen tags, as well as photos of tens of thousands of products and their availability and price in-store. According to a press release, the full list of searchable preferences includes: vegetarian, vegan, gluten free, Paleo friendly, Keto friendly, sugar conscious, dairy free, Kosher, organic, Whole Foods Diet approved, Engine 2, low sodium, and low fat.

Will Whole Foods’ latest innovation improve consumers’ shopping experience in and out of the store? AndNowUKnow will continue to cover all the new and fun ways of spotlighting fresh produce.

Whole Foods Market