SEATTLE, WA; AUSTIN, TX - The biggest online shopping day this side of Cyber Monday is fast approaching, and Amazon and Whole Foods are pushing fresh produce as an added promotion for Amazon Prime Day. The annual event is happening on July 15 and 16 this year, and in the days leading up, till July 16, Prime members who spend at least $10 at Whole Foods Market in store or on Prime Now will receive a $10 credit to use on Amazon for Prime Day.

“To celebrate our Prime members in an even bigger way this year, we will add an additional week of amazing exclusive deals on peak-of-season produce and high-quality grocery favorites, on top of our hugely popular spend $10, get $10 offer,” said John Mackey, Co-Founder and Chief Executive Officer at Whole Foods Market, in a press release. “Prime members can save more than ever before on summertime favorites they love and the Whole Foods Market quality they trust.”

The retailer will also be featuring promotional prices on fresh produce and other grocery items to coincide with Prime Day, including sales on summer staples like berries, peaches, nectarines, cherries, and other items.

“Prime members have already saved over $250 million in exclusive deals shopping at Whole Foods Market, and now we’re offering even more savings in celebration of Prime Day this year, adding three times the number of Prime Member deals to this year’s celebration,” Stephenie Landry, Vice President of Amazon Retail, said. “Prime Day is designed to offer something for every member, so whether you’re shopping on Amazon, in-store at Whole Foods Market, or on Prime Now, our goal is to delight customers and offer the best deals on the season’s most popular items.”

Will the Prime Day team-up prove profitable for the retailer? And will the promotion lead to further inclusion of fresh products in Amazon’s retail plan? ANdNowUKnow will keep you posted.

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