LOS ALAMITOS, CA - Fruits and vegetables are life, literally. It’s always been known that to eat more fresh produce is to have a more healthy and nutrient-rich lifestyle, but sometimes people need a little reminder. Frieda’s Specialty Produce wants to be an advocate in helping people achieve that lifestyle, just in time for World Vegetarian Day on October 1.

“Shoppers are becoming more aware of their health and the positive impacts of having a more plant-centric diet,” says Karen Caplan, CEO. “I have been vegan for about nine months now and have experienced more energy, lower cholesterol, and a lower overall body mass index (BMI). One of my favorite guilty pleasures is using Frieda’s jackfruit as a meat substitute for an amazing meatless stew, which is perfect for fall!”

Plant-based meals are becoming more and more popular lately. Frieda’s press release states that a third of Americans consider themselves to be “flexitarians,” someone who fluctuates between enjoying a plant-based and a non plant-based diet. So signs and full-scale displays of plant-based meal ideas in your produce department—such as using jackfruit as pulled pork for Meatless Mondays or Frieda’s Stokes Purple® sweet potatoes for things like curries, power bowls, and vegetarian enchiladas—is a sure way to inspire shoppers.

Whatever the day, it's important to incorporate fresh fruits and vegetables into everyone's daily lifestyle. So take advantage and nudge customers a little leading up to the holiday, and keep reading AndNowUKnow for more fresh produce updates.

Frieda's Specialty Produce