FORT LAUDERDALE, FL - What would the world be without bananas? The yellow berry (yes! They are!) is as ubiquitous as an iPhone and can be used for a two-ingredient pancake or the base of a nutty banana bread. Chiquita Brands International, one of the world’s leading banana companies, understands the popularity and demand, so what better way to provide more b-a-n-a-n-a-s news than with a new business-to-business website?

“With this new website, we are aiming to ensure that the user experience is consistently improved and optimized to enable our customers to meet constantly changing consumer needs,” said Jamie Postell, Director of Sales North America. “The website showcases Chiquita’s signature bold, fun style while ensuring that the necessary information to ensure store success is readily available.”

The website will offer relevant resources and content to help grow the banana category in partnership with Chiquita, including a product and services catalogue, details of quality standards, and category leadership material with white papers available on best practices, sustainability initiatives, and more. According to the press release, customers and sales teams will have access to all the information needed to present and sell Chiquita’s iconic products. Additionally, the site offers a restricted access section that requires a login for specific stakeholders seeking out sensitive information such as Chiquita’s online training certification, the full display catalog and the shopper marketing solution and promotional details.

The following portals will be available:

• Products catalog
• Services catalog
• Quality standards
• Category leadership
• Best practices
• Sustainability
• News, fairs, events

Quite a-peal-ing, is it not? For more fruity news in the fresh produce sector, keep an eye on AndNowUKnow.

Chiquita