TRAVERSE CITY, MI - Because an image is worth more than a thousand words, North Bay Produce has launched a video segment to highlight its strategic logistics program. The company has a centrally located warehouse to ensure all its fresh fruits and vegetables arrive to consumers as quickly as possible. This warehouse is located in the middle of America—Mascoutah, Illinois, to be exact—which helps North Bay reach 90 percent of the population in North America in 18 hours or less by truck.

“At North Bay Produce, fruits and vegetables are what we sell, yet our lives revolve around global logistics,” the video began. “The story of our success is clearly rooted in our planning. People ask us how do we get newly-ripened produce to people year-round. It’s no big secret. At the heart of North Bay Produce are strong operational logistics and facilities, like the state-of-the-art mid-America airport packing facility.”

The video goes on to explain that the Illinois-based warehouse features one of only 12 USDA-certified cold treatment facilities in all of the United States. Additionally, this is only one of two such facilities that is adjacent to a runway handling international flights. Through the strategic placement of its warehouse, the company is able to evenly distribute its product while maintaining its high quality.

“With the vital use of 32 grower-owned farms, located both north and south of the equator, offering a great range of climates, differing seasons, and select microclimates, this makes it possible for us to supply the fresh harvest to tables every day of the calendar year,” the video explained. “What many may call a logistical nightmare ultimately comes down to the coordination of thousands of people who work in symphony with one another.”

To watch this innovative video in full, scroll up and view the link on Youtube. Stick with us at ANUK as we continue to cover the strategic initiatives coming to light across the industry.

North Bay Produce