HOUSTON, TX - Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, partners with Act Bar, a pioneering brand in the better-for-you protein bar market, dedicated to redefining snacking through sustainability and social responsibility.

For every Act Bar purchased, the company will donate ten cents to Brighter Bites to further its mission of providing fresh produce to under-resourced families across the country, according to a press release.

The Brighter Bites name will be present on the packaging, and Act Bar plans to continue this donation indefinitely.

“I'm thrilled to join forces with Brighter Bites as we work toward a common goal of nourishing our communities,” said Amelia Allen, Founder of Act Bar. “This partnership represents a unique opportunity to expand access to fresh produce, a resource that is a rarity in underserved communities. I’m eager to see the change we can achieve together."

In addition to the on-pack mention and per-bar donation, Act Bar’s team volunteered with Brighter Bites’ Bakersfield location to kick off the 2024/2025 school season.

“We’re so thankful for Act Bar’s commitment to helping our communities not only through monetary support, but also with their team’s time and a product that aligns perfectly with our values,” said Rich Dachman, Chief Executive Officer of Brighter Bites. “We look forward to seeing what we are able to accomplish through this partnership to continue building communities of health!”

Act Bar is currently being sold online, and will soon be available at Gelson’s Markets and Sprouts Farmers Market stores for purchase. Leave a tab open to ANUK for more industry updates like this.