BRITISH COLUMBIA, CANADA - Oppy recently reported that it has doubled its imported cherry volume, highlighting its advancement toward year-round availability in the sought-after category. Its imported cherry program from Chile, Argentina, and New Zealand adds to Oppy’s ability to cater to increasing market demand for cherries.

“Thanks to an excellent growing season, we are seeing fantastic quality cherries with higher than normal brix levels as well as a very strong crop overall. Our Argentinean cherries are also top-quality and will complement and expand upon our Chilean offerings,” Vice President of South American Operations Eric Coty said. “Oppy’s domestic cherry offerings have already experienced robust growth over the years, and the future of our South American program is just as promising thanks to consistently high-quality, well-sized fruit.”

According to a press release, South American cherries pose a unique opportunity for retailers, and promotable volumes are expected starting now to January 2021.

“Until fairly recently, cherries were purely a seasonal item, starring in the produce department as the ultimate impulse purchase during the North American summer months,” Coty continued. “Now, our customers can capitalize on that same ‘cherry effect’ with promotions during the holidays and into January.”

In addition, Oppy offers award-winning marketing and promotional support to retailers, working closely together to best utilize the excellent crop quality and volume, as well as tap into holiday promotional opportunities.

From here on out, the grower plans to continue actively expanding its imported cherry program every year. Given the fact that Chile currently sends less than two percent of its crop to North America, this leaves significant room for growth.

Keep reading AndNowUKnow as we cover the latest in fresh produce news.

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