KEENE, NH - Eyeing a pivotal expansion in a key region, C&S Wholesale Grocers has unveiled the next step of its growth strategy. It was recently revealed that the company has entered into a definitive agreement with Piggly Wiggly^® Midwest with the intent to acquire the Wisconsin-based wholesaler.

"The purchase of Piggly Wiggly Midwest is a natural expansion of our already successful Piggly Wiggly Carolina business and reinforces our strong commitment to this beloved brand. It is a well-established legend in grocery retail that is valued by customers for its competitive pricing and focus on service," said Bob Palmer, Chief Executive Officer, C&S Wholesale Grocers. “We are very excited about the opportunity to enhance our Midwest operations and serve more retail partners and shoppers in this important market. C&S is dedicated to remaining the industry leader through ensuring every one of our customers is a braggingly happy customer."

According to a press release, as a result of the acquisition, C&S will operate 11 Piggly Wiggly Midwest corporate stores and service 14 Butera Market stores in the Chicagoland region, as well as 84 Wisconsin franchisees under the Piggly Wiggly brand. The current distribution centers and offices will continue to operate.

"Although it has been a very difficult decision, the sale of Piggly Wiggly Midwest to C&S is a natural next step for this historic brand. Piggly Wiggly is more than a supermarket, it is a family of franchise operators, employees and loyal Pig Point customers too. C&S has the experience and knowledge to ensure that this 100-year old icon continues for the next 100 years," said Paul Butera Sr., President, Piggly Wiggly Midwest and Founder, Butera Market.

Rick Cohen, Executive Chairman of C&S Wholesale Grocers, also weighed in on the recent agreement.

"With more than 102 years in the rapidly changing grocery industry, the foundation of C&S's success has been our ability to adapt and innovate ahead of market trends to better serve our customers,” he said. “It's this legacy that drives our unrelenting focus on innovative go-to-market strategies and customer service. We consistently review opportunities to grow and expand into new geographies, segments, and services to ensure the company's long-term success.”

Following the deal, Paul Brutera's sons—Joseph and Paul Jr.—along with Paul Sr.'s grandson Nicholas, will continue running Butera Market's operations.

"As part of this transaction, the Butera family is happy to announce that they have committed to retaining C&S as their primary supplier for their Butera Market stores. We look forward to working with C&S and expanding our partnership for another successful 50 years," stated Joseph Butera, President, Butera Market.

The sale transaction is anticipated to close at the end of July 2021, and is subject to regulatory approval and other customary closing conditions.

C&S Wholesale Grocers Piggly Wiggly^®