Soli Organic's Steven Wright Details Global Produce & Floral Show Plans
ROCKINGHAM, VA - The show floor at the Global Produce & Floral Show, hosted by the International Fresh Produce Association (IFPA), will soon hold many of the distinguished produce suppliers that we here at ANUK hold near and dear. After rebranding under a new name earlier this year, Soli Organic is one company taking to the show to showcase its commitment to providing consumers with healthy, affordable organics with a heightened focus on sustainability.
“In addition to highlighting our new items, we will continue to forge the message that Soli Organic is all about affordable and healthy organics,” shares Steven Wright, Chief Customer Officer, ahead of the show. “Changing our name to Soli Organic speaks to our commitment to sustainability, as well as our proprietary way of using soil and natural biology to produce a superior, flavorful product. Our focus remains on the consumer, and we are committed to taking flavor to a whole new level.”
Through controlled environment agriculture, Soli Organic has the unique ability to develop offerings that deliver consistent, top-tier quality year-round. The supplier will also be showcasing its safer-for-you cilantro and parsley pouches, as well as its Crispelli Spinach. Further upping the excitement, the company is bringing its Indolce Basil to shelves, which was developed in partnership with Rutgers University.
For a customer-centric operation like Soli Organic, the Global Produce & Floral show creates an advantageous environment for additional company growth.
“Our business is so relationship-oriented that nothing can replace the personal connections the IFPA show fosters,” Steven adds. “The produce industry is hungry to learn and network with other industry peers—you never stop learning, and events like this allow us to hear and see different perspectives and ideas. That’s priceless.”
Discover for yourself what the supplier has to offer with a stroll by booth #4243 at this year’s event!