Ocean Spray Cranberries Bolsters Power Your Holidays™ Campaign With 10-Hour Yule Log Video; Dan Hamilton Discusses



Ocean Spray Cranberries Bolsters Power Your Holidays™ Campaign With 10-Hour Yule Log Video; Dan Hamilton Discusses


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BOSTON, MA - Carolers are singing, bells are jingling, and the cranberry sauce is jiggling. Ocean Spray® Jellied Cranberry Sauce logs are the stars of the season thanks to Ocean Spray Cranberries’ festive Power Your Holidays™ campaign. The supplier recently extended the celebratory promotion with a 10-hour cranberry yule log video, wooing consumers with the mesmerizing sights and sounds of a relaxing fireplace and three Ocean Spray Jellied Cranberry Sauce logs wiggling in front of the hearth.

Dan Hamilton, Head of Marketing Center of Excellence, Ocean Spray Cranberries“Some may think Thanksgiving is cranberry sauce’s big moment, but we’re here to say that cranberry jelly is a classic staple that belongs at the table in all the holidays. We're excited to extend our campaign with a jiggly fireplace scene that adds to the fun,” said Dan Hamilton, Head of Marketing Center of Excellence at Ocean Spray Cranberries. “It’s also just a great feeling to jiggle, and we can all use as many good cranberry feelings as possible in the last month of the year.”

As shoppers look to channel the holiday spirit, searches for fireplace videos peak around Thanksgiving and into the holiday season, with endless videos to choose from. This year, consumers can either stream directly from the Ocean Spray YouTube channel or will find the video as a holiday surprise via paid pre-roll content.

The wiggling first kicked off back in October, when the brand debuted the Power Your Holidays campaign, which has since been spotlighted by influential names like Jeff Low, Jojo Siwa, and more. Through a social extension, #JiggleWithUs, a TikTok duet with the jiggling Ocean Spray cranberry sauce set to the song “Jelly Is Here,” was created for the spot by Mack Goudy Jr. of the legendary electronic dance group The Detroit Grand Pubahs.

The holiday fireplace can be accessed and downloaded on YouTube here.

Keep celebrating the holiday season with us here on the pages of ANUK!

Ocean Spray Cranberries



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Ocean Spray

Ocean Spray Has been growing cranberries since 1930. Not only growing cranberries, but creating innovative products…