Dole Food Company Introduces Five New DOLE ® Chopped Salad Kits With Refreshed Look; David Austin Comments
MONTEREY, CA - Easy to prepare and easy to eat, salad kits are always an easy choice for the busy shopper, and Dole is making it more enticing to be healthy with new on-trend flavors along with an updated package design.
“This new look is a result of extensive consumer research to direct and validate the design,” said David Austin, Vice President of Product Innovation. “The new packaging is a bolder, more contemporary stand-out design featuring a larger window to spotlight freshness, quality, and diversity of ingredients.”
Hitting the ever-popular DOLE® Chopped Salad Kit product line, shoppers will find Roadhouse BBQ, Chophouse Crunch, Hibachi Miso, Everything Caesar, and Crunchy Taco irresistible to walk past.
In addition to the breakout new flavors, the new kits feature a new package design to deepen Dole’s resonance with salad customers, especially Millennial and Gen Z salad users. According to the release, the package was designed to delight foodies and casual consumers alike with eye-catching photography and improved flavor and ingredient communication.
“Our strategy is to create the most unique, compelling salad kit flavor varieties in the industry and then work with our retail partners to make it easy for salad consumers to shop and choose Dole,” added Austin. “These new Chopped Salad Kit flavors were developed through an extensive R&D process to deliver the popular flavors salad users are seeking and to validate those flavors to ensure they meet customer expectations.”
All five new DOLE Chopped Kits will be on supermarket shelves nationally by mid-April. These latest DOLE Chopped Kit offerings amplify the brand’s reputation for pairing Dole lettuces and vegetables with differentiated toppings and unique dressings in new, inspired ways to encourage healthier eating to increase vegetable consumption.
For product details or to place an order of new DOLE Chopped Kits or other Dole products, contact your Dole sales rep.
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