LOS ANGELES, CA - Holiday season is here, and a collaborative marketing campaign is making sure shoppers are filled with envy all season long—Envy™ apples, that is. Through a partnership with Hallmark Channel, the variety is once again branding itself as “The Ultimate Holiday Apple.”

“From bloom-time onwards, weather throughout the apple growing regions in Washington has been excellent for conventional and organic Envy Apples,” said Chris Willett, Vice President of Growing and Sales Operation, North America at T&G Global, which owns Envy. “Just in time for the holiday season, we are very pleased with the Envy Apple pick so far, and we expect to produce a wide range of sizes to support our holiday retail programs.”

The beloved apple brand has renewed its high-impact promotions with Hallmark Channel for the fourth year, optimizing a nationwide omnichannel holiday campaign backed by Hallmark star Andrew Walker.

According to a press release, the campaign takes a multipronged approach to engage consumers, including:

• In-store bags, bins, and header cards at retailers, as well as a billboard in Edison, New Jersey, this December
• A bowl of Envy Apples will be featured prominently in a scene from Andrew Walker’s 2022 film Three Wisemen and a Baby; the film will air twice this holiday season on Hallmark Channel and will be available for streaming on SVOD service Hallmark Movies Now
• Hallmark’s Movie Checklist App helps fans keep tabs on what they’ve watched and sets reminders for premieres. Envy Apples will be featured in the app with a custom storyteller that features their virtual product placement scene, alongside fun recipe tips/shoppable recipes
• The Hallmark Channel website is a resource for fans to gain holiday recipe inspiration through their annual Envy Apples Recipe Listicle. Each year, they teach users how to turn the delicious apples into a festive dessert or savory recipe that will be sure to impress their loved ones
• The variety will be included in one of Hallmark’s e-newsletters to its members highlighting Envy’s role in the 2023 Countdown to Christmas program, including a coupon code to encourage trial
• Hallmark Channel will post on its social media platforms to drum up excitement for its robust fan base and encourage millions of fans to tune in

Last year’s holiday partnership with Hallmark reached consumers more than 25 million times and helped drive Envy Apple to a double-digit, year-over-year sales increase, the release explained.

The famed apple variety is marketed and distributed by Rainier Fruit, Oppy, and CMI Orchards.

As more seasonal strategies come to light, leave a tab open to ANUK.

Envy™ Apples