YAKIMA, WA - On December 9, 2023, FirstFruits Farms held its second annual National Opal Apple Day (NOAD) to celebrate the variety’s success. This unique celebration highlights the exceptional qualities of this apple variety, earning it the distinction of having its own dedicated day for the second consecutive year.

"Opal apples have a way of bringing people together, and we are excited about the possibilities for the next National Opal Apple Day,” says Emily Autrey, Marketing Manager of FirstFruits Farms. “It's a chance for more people to join the celebration and discover the joy these apples can bring to their tables."

Opal apples, known for their distinctive yellow color, sweet flavor, and non-browning properties, have captured the hearts of consumers and retailers alike. According to a press release, NOAD serves as a reminder of the significance of this remarkable fruit.

For retailers, NOAD is an opportunity to boost sales and engage customers. Beyond offering Opal apple samples and incorporating them into recipes, FirstFruits Farms recommends using eye-catching in-store signage and leveraging social media. Collaborating with influencers or local chefs also adds credibility and authenticity.

This year’s NOAD was marked by increased Opal apple sales, with enthusiastic support from retailers such as Target, Charlie’s Produce, Dave’s Marketplace, and Hy-Vee.

"We had a great day! Thank you so much for your support. We sold more Opals than any other apple!" John D. De Taeye, a representative from Hy-Vee, stated.

The resounding success of this celebration underscores the genuine love and appreciation for the exceptional Opal apple variety, the release noted. FirstFruits Farms eagerly anticipates the next NOAD, continuing to inspire apple enthusiasts to explore the unique flavor of Opals through delightful recipes.

Cheers to the success of this impressive apple!