REEDLEY, CA - From stonefruit to grapes and citrus, Mountain View Fruit Sales has just what its partners need to maximize fruit sales throughout the spring and summer. With a reportedly wonderful crop on the horizon, the supplier's Director of Sales Rob Brett recently shared an exclusive update.

"We're really excited about the 2024 season, and we're excited to talk about the California stonefruit," Rob shares in our exclusive video. "We anticipate a wonderful crop."

As Rob explains, California has experienced favorable weather this season, leading to strong opportunities across the grower's product portfolio.

"California has had some great weather," he adds. "The winter has been fantastic, [with] plenty of rain. We look to be about a week earlier than we were last year, so that will add sales. We're looking at new customers, and we're welcoming everyone to come reach out to a sales representative so we can see what connections we can make for the 2024 season."

For more details, check out our video featured above!

And for more updates directly from the supply-side, leave a tab open to ANUK.