MONTEREY, CA - Wellness shoppers are a dominant force in the organic shopping landscape. For those of us looking to capture their attention, Organic Produce Summit’s latest keynote speaker will address the shopping and consumption trends in the wellness space in her keynote, "Changing Consumer Impact on Organic Produce Opportunities.”

Sherry Frey, Vice President of Total Wellness at NielsenIQ, has more than two decades of industry experience. Her keynote will discuss how wellness shoppers are demanding more from every purchase and have an increased focus on the environmental and social responsibility of fresh produce.

According to a press release, Gen Z consumers will be at the forefront of this conversation.

With a background in marketing, market research, innovation and consulting, with clients across the food industry, Frey will share visionary foresight combined with practical strategies.

This keynote will take place on Thursday, July 11, 2024.

We’re looking forward to all that comes from this year’s Organic Produce Summit, so stay tuned as we continue covering the lead-up to the event.