BOSTON, MA - This week’s foodservice focus among industry trailblazers is continuing to drive innovation and ingenuity at the forefront of fresh, with companies like Tive helping customers streamline their businesses while addressing the mounting challenges in today’s fresh food landscape. To discuss more about the company’s efforts is Rajah Nagarajah, Director of Sales, Tive’s Food Team, who laid out the vision for the company going into the International Fresh Produce Association’s Foodservice Conference.

“At Tive, we are unwavering in our commitment to supporting foodservice shippers, retailers, and logistics partners in their digital transformation journey. Our cutting-edge real-time visibility solutions empower customers to optimize operations, reduce food waste, enhance traceability, ensure food safety, and deliver an exceptional customer experience,” Rajah shared with me. “Tive’s had a relentless focus on innovation, and that’s enabled us to continually expand our product and service offerings, providing flexible, scalable solutions that meet the diverse needs of foodservice operators.”

As Rajah added, by leveraging advanced technology and industry expertise, Tive helps its partners navigate the complexities of modern supply chains and achieve their goals with greater efficiency and confidence.

“Our driving vision is to build trust through transparency and reliability. When it comes to serving fresh produce customers, we are a trusted partner that provides bespoke solutions for maintaining optimal product conditions and maximizing profitability throughout the entire shipment and delivery cycle,” Rajah detailed. “Utilizing Tive’s comprehensive real-time data from our patented multi-sensor trackers, businesses can make informed decisions that improve supply chain efficiency, customer experience, and their bottom line.”

And the added value of the company’s platform keeps coming. Tive’s immediate alert system and 24/7 Live Monitoring service provide even more peace of mind, empowering teams with the insight they need to address potential issues before they result in product loss.

“With Tive, fresh produce customers can confidently navigate the complexities of modern supply chains, ensuring their products reach their destination in peak condition,” Rajah explained before launching into the specific program highlight to be showcased at the Foodservice Conference. “A standout service will be Tive's Solo Lite, the newest addition to Tive’s industry-renowned trackers. Solo Lite was designed with logistics and cold chain professionals in mind, and offers a cutting-edge, cost-effective solution for tracking shipment locations, temperature, and humidity, with global connectivity across 186-plus countries. Solo Lite provides best-in-class coverage, critical alert monitoring, long battery life, and recyclability—at a price point that’s attainable to businesses of any size.”

Rajah digs in a bit deeper.

“Reducing damage, improving product quality, and ensuring on-time deliveries starts with real-time insights, and that’s exactly what Tive provides—a suite of solutions to fit your unique shipment needs,” he stated.

From the cost-effective and paper-thin Tive Tag, to the Tive Solo 5G tracker, to the company’s robust solution for continuously monitoring shipment temperature, humidity, and location at the item level—impactful responses abound.

Check out booth #310 at the IFPA Foodservice Conference this week to learn more!