SAN FRANCISCO, CA & ST. LOUIS, MO - Schnuck Markets upgrades its technological capabilities once again as it expands its partnership with Instacart. The tech company’s Carrot Tags’ pick to light functionality is rolling out nationwide at Schnucks.

"We're always striving to give our customers the most reliable online experience, and Carrot Tags' pick to light functionality has helped us ensure our customers receive exactly what they ordered," said Bob Hardester, Chief Information and Supply Chain Officer, Schnuck Markets. "As we continue to digitize our stores, we believe that Carrot Tags is an integral part of our omnichannel approach—especially once they connect to customer-facing technology like Caper Carts. From electronic shelf label software, to smart carts, to an e-commerce platform, Instacart's technologies help us meet our customers, no matter how they choose to shop."

Through Instacart Carrot Tags' pick to light functionality, Schnucks and Instacart help increase order fulfillment accuracy and customer satisfaction. When Schnucks first began using Instacart's Carrot Tags' pick to light functionality in 2023, it quickly saw success across its pilot stores.

According to a press release, Carrot Tags are Instacart's software solution that seamlessly integrates into a retailer's electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities. Schnucks will be using Instacart Carrot Tags' pick to light functionality across most of its stores.

"As our first retail partner to introduce Carrot Tags' pick to light functionality chainwide, we're incredibly excited by the telling results of our partnership. Because Schnucks is using pick to light, we're seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction," said David McIntosh, Vice President and General Manager of Connected Stores, Instacart. "Schnucks has long served as a leading-edge partner for Instacart, especially when it comes to adopting our Connected Stores technologies like Caper Carts and Eversight. We look forward to building the future of grocery alongside Schnucks for years to come."

In addition to pick to light, Carrot Tags will also soon connect to Caper Carts, helping customers locate items more easily on the shelf.

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