VINELAND, NJ - A newly formed business development team is taking shape at Sunnyside Fresh. The value-added fresh food manufacturer has named three tenured executives to their latest roles in sales, marketing, brand building, and product development.

Dave Guldner, Vice President of Sales and Marketing, has been in his current role with Sunnyside Fresh since 2019, bringing over 20 years of experience in sales, marketing, and product development. With a strong background in both the produce sector and the candy and snacks industry, Guldner has developed a keen understanding of diverse market dynamics and consumer behavior, a press release stated.

Throughout his career, Guldner has been instrumental in working with customer partners to create innovative program solutions driven by consumer demand and evolving culinary trends.

Robert Backer, the newly named Vice President of Retail Sales, joined the team in August 2024 and is an industry veteran of over 32 years. His background includes being the Fruit Category Manager for The GIANT Company, resulting in a wealth of knowledge focusing on category management and merchandising.

Amy Erianne, Business Development, rejoined the team in May 2024 and has over 27 years of experience in the food industry focused on business development, customer service, and problem-solving strategies. She is a high-achieving passionate senior executive bringing expertise in business planning, product development, and forward-thinking.

The business development team is joined by three functions: product development, sales, and marketing.

Frank and Sam Tedesco, the Owners of Sunnyside Fresh, are thrilled to bring these executives together to work on the company’s core mission: to provide high-quality food all day every day.

“Our newly formed team will focus on bringing new product solutions to the market centered around answering the daily question ‘What am I going to eat today?’ We are very excited for all that this team can bring to the market to make life easier for the consumer,” Frank Tedesco said.

Sunnyside Fresh will be communicating more about its new product innovations during the fourth quarter of 2024, so stick around.