QUINCY, MA - Ch-ch-ch-ch-Changes are taking place under the Ahold Delhaize USA umbrella. Ahold’s current Chief Commercial Officer, Roger Wheeler, has been appointed as the new Brand President of Stop & Shop, effective September 30. He steps into this role as current Brand President Gordon Reid plans to retire in mid-2025.

“It’s an honor to rejoin Stop & Shop in this leadership role. I have not only spent a significant portion of my career working at the brand but am a lifelong customer and have a strong passion for the communities Stop & Shop serves,” Wheeler said. “I look forward to working alongside our Stop & Shop team as we build upon the work underway to deepen the loyalty of our customers, operate great stores and provide excellent service every day. Together, we will grow the Stop & Shop business, be a top employer in our markets, and create great experiences for our associates. Stop & Shop has a clear focus on growing through large, multi-year price investments and a stronger customer value proposition.”

In his most recent role as CCSCO, Wheeler led the transformation of commercial capabilities, which enabled strategies for future growth, as well as continued to drive efficiencies that reduced costs and increased sales. Prior to this role, he served as President of Retail Business Services for seven years.

According to a press release, Wheeler also served as SVP of Supply Chain, as well as both Store Manager and Category Manager roles in the grocery industry. He initially joined the Ahold fold in 2005 as Vice President of Meat and Seafood at Stop & Shop.

“At Ahold Delhaize USA, it’s a strength of our organization that we have a depth of internal leadership talent, which will ensure a smooth transition. A native of Massachusetts with more than 30 years of experience in the supermarket industry, and nearly 20 years of experience at Ahold Delhaize USA and Stop & Shop, Roger is the right person to propel the Stop & Shop brand forward,” said JJ Fleeman, Chief Executive Officer of Ahold.

Fleeman continued, stating, “He is a proven leader who is passionate about the customer experience, knows the market, and has an outstanding track record of building a strong organizational culture to drive the successful execution of initiatives and strong financial performance.”

Reid has worked for Stop & Shop since 2019, and before that, spent six years at the helm of Giant Food. He will remain with Ahold Delhaize USA until mid-2025, providing leadership support for strategic initiatives.

For more from the press release, click here.

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