MURRIETA, CA - Unveiling the future of flavor, West Pak Avocado, a premier grower, packer, and distributor of exceptional avocados, will introduce its innovative AVO360 program at the Global Floral & Produce Show. This ambitious initiative highlights West Pak's dedication to delivering a continuous supply of top-quality avocados while crafting personalized experiences for its global clientele.

"The AVO360 program builds upon West Pak's long-standing dedication to providing the absolute best fruit quality and service level for our customers to support their avocado category through every season," said Mario Pacheco, Chief Executive Officer. "We are proud to call ourselves customer-obsessed and work hard to cater to our customers' specific yet diverse needs with best-in-class service and customized avocado experiences that help drive sales."

To meet global demand for premium avocados, West Pak sources from multiple countries, ensuring year-round quality and freshness. With over 1,000 grower partnerships and more than 65,000 acres across California, Mexico, Colombia, Chile, and Peru, West Pak consistently delivers exceptional year-round avocados, a press release explained.

West Pak emphasizes its dedication to safety and quality through advanced transportation logistics and ripening technology. The company’s modern processing facilities and strategically placed distribution centers utilize the latest innovations to guarantee superior quality and perfect ripeness, ensuring on-time delivery.

Focusing on personalized avocado experiences, the AVO360 program offers impactful branding options, including new regional bags and heart-healthy certified organic products, while providing a comprehensive AVO360 Resource Center for educational and marketing support.

"Our team of Avo Experts always looks forward to working with existing customers and meeting new ones at the Global Floral & Produce Show," shared Joe Nava, Vice President of Sales and Business Development. "This year, we are especially excited to kick off the AVO360 program and share West Pak's new branded bags, including those highlighting the rich culture of our various sourcing regions."

Attendees of the Global Floral and Produce Show are encouraged to visit booth #C1865 or make an appointment with one of West Pak’s Avo Experts to learn more about the AVO360 program.

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