UNITED STATES - Ahold Delhaize USA is taking another step forward in its mission to lead in customer innovation. By leveraging digital platforms and data insights, the company continues to create efficient, personalized shopping experiences that meet the evolving needs of its customers.

To further this goal, Ahold Delhaize USA has announced new partnerships with Inmar Intelligence, focusing on digital coupons. These partnerships are designed to enhance personalization and value for omnichannel shoppers across Ahold Delhaize USA's five local brands: Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop. As stated in the press release, the collaboration will provide these brands with access to increased capacity for offers, new offer types, and a streamlined offer management system supported by a robust promotion engine.

“Our brands will be well positioned to continue to deepen digital relationships with customers, improve the customer experience and drive efficiency,” said Keith Nicks, Chief Digital Officer for Ahold Delhaize USA. “Advancing our capabilities in the loyalty space, and particularly with digital coupons, is key as we continue to increase overall digital customer engagement and deliver omnichannel growth.”

The partnerships will also deliver category insights to inform smarter promotional strategies, improving efficiency and enhancing the customer experience. Shoppers can expect more relevant savings, including exclusive digital-only offers available through local brand loyalty apps.

Some of the personalized communications will include targeted notifications about expiring coupons, relevant savings, and new deals tailored to individual preferences. Additionally, the partnerships will help Ahold Delhaize USA's brands deliver seamless omnichannel experiences, allowing shoppers to enjoy synchronized savings both in-store and online. By meeting customers where they are, the company aims to reinforce brand loyalty and continue driving growth in the digital space.

With these advancements, Ahold Delhaize USA is positioning itself as a leader in customer-centric retail, ensuring its brands remain at the forefront of innovation.