Amazon Partners With Blue Apron to Add Recipes to Alexa; Dani Simpson Elaborates
NEW YORK - Consumers nationwide will soon be saying, “Alexa, find Blue Apron recipes.” That’s right, Blue Apron recently announced it has teamed up with Amazon Alexa to make home cooking and culinary exploration easier than ever before. Home chefs can now prepare their Blue Apron Two-Serving and Four-Serving recipes with hands-free instructions on Alexa-enabled devices. In addition, individuals with Echo Show devices have the option to order select Blue Apron meal kits, no subscription required.
“We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors. Through this collaboration, Alexa customers in the United States can now prepare our delicious recipes in a new and convenient way,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “This is just the start of our work with Alexa as we look forward to expanding this partnership in 2022.”
Blue Apron continues to look for ways to bring more convenience and ease to its customers’ cooking experiences, and the collaboration with Alexa helps expand on those efforts. The cook-along feature on Alexa-enabled devices allows customers to follow step-by-step recipe instruction prompts, with the option to set the pace for a seamless cooking experience.
In addition, noted the press release, a selection of meal kits will be made available to order each week. Featuring a variety of Blue Apron favorites, consumers will be able to access Wellness offerings, Quick & Easy Family recipes, Butcher Bundles, Meal Prep, and more.
“Our current work with Alexa, along with our plans to expand our partnerships throughout 2022, are part of our efforts to substantially grow our customer connections, which we expect to be a key contributor to increasing our engagement and retention rates,” continued Simpson.
This most collaboration is but the start of Blue Apron’s expansion plan as the company aims to double its number of partnerships in 2022 while continuing to invest in current brand and acquisition partners.
With foodservice, meal kits, and grocery delivery providers continuing to innovate and expand, catch the latest news and updates in our industry as we report.
