ANUK's Top 5 Commercials for Super Bowl LI



ANUK's Top 5 Commercials for Super Bowl LI



SACRAMENTO, CA - There are three categories of Super Bowl viewers: Those watching for the game, those there for the food, and those there for the commercials.

The food was delicious, the game delivered a twist ending when the Patriots came up for what is being called one of the Super Bowl’s most historic comebacks, and the commercials set the tone for a year that looks to be fraught with the flavors of millennial focus and marketing statements.

Here are five favorites that stood out amongst the crowd:

Honda

This was a unique approach to computer generated effects and a fun throwback to successful figures today back in high school when all they had were hopes and goals. Featuring yearbook faces of Tina Fey, Robert Redford, Amy Adams, Magic Johnson, and many more, this was a fun way to merge modern technology with old school images. How it relates to cars, however, I’m still not sure.

Bai

I have a soft spot for both Christopher Walken and Justin Timberlake. Put them on the couch to N’Sync’s lead hit “Bye, Bye, Bye” to play off of the name of your antioxidant infusion drinks and both the marketing and millennial sides of me are won.

Audi

As women continue to seek a stronger foothold in the working world, this commercial shows an evolving father/daughter relationship. A girl competes in a soap box derby race, bumping into sidelines with dust on her face, as her dad looks on and his voice is heard asking how he can tell her that all she is isn’t enough. They were the words I personally hope many more daughters get to hear growing up.

Ford

This particular ad played the swan song for klutz's and “why me’s” everywhere. From the poor girl stuck on a chairlift in the snow, to the cat that finally surrenders to his fate of having his head stuck in a Kleenex box, I think we can all at one point or another say we’ve been there.

Go Daddy

Congratulations Go Daddy; from the not-so-subtle reference of cats on roombas to cruising with a troll in the passenger seat of the personified version of the Internet, you successfully scored the attention and affection of millennials for your 30 second spot. Friends and I rewound this particular commercial (I will forever be grateful for Tivo) to spot any subtle viral phenomenons we might have missed the first time. Nailed it.


Overall, I think the takeaway was that car commercials are still doing it best, and it looks as though the Doritos era of Super Bowl commercials has ended. It was a solid year in ad spots and one that will hopefully set the tone for more intriguing marketing ideas to come throughout 2017.