KANSAS CITY, KS - We love partnership news over here at AndNowUKnow. This morning, we are excited to share with you about an innovative retail alliance. Associated Wholesale Grocers (AWG) and Picadeli are working closely together to implement a cutting-edge salad bar solution that drives consumer engagement and sales growth for AWG member grocery stores.

“We’re excited to partner with Picadeli, and this partnership is another way that we fulfill our mission to our member retailers by providing all the tools, products, and services they need to compete favorably in all markets served,” said Dan Koch, AWG Group Vice President of Perishables. “By integrating advanced technology into members’ operations, ensuring sustainable sourcing, and maintaining high standards of food quality, AWG and Picadeli are not only meeting the current needs of our members but also setting new benchmarks for the industry.”

With this partnership, AWG and Picadeli are aiming to ensure that these retailers can offer high-quality, convenient, and healthy meal options that are affordable. By leveraging Picadeli’s innovative salad bar technology and AWG’s extensive network, the partnership will enhance the shopping experience, increase customer satisfaction, and boost the profitability and competitiveness of AWG member retailers, a press release explained.

The partnership aims to revolutionize the fresh food offering at AWG members’ stores by providing convenient, healthy, and sustainable salad bars. Picadeli and AWG are committed to disrupting the conventional fast-food landscape by offering an alternative that aligns with modern consumer demands for healthier, more customizable meal options.

“At Picadeli, we are passionate about making a better meal on the go affordable and accessible. We are thrilled to announce our partnership with Associated Wholesale Grocers to bring our concept to their committed group of members,” said Patrik Hellstrand, Chief Executive Officer of Picadeli US. “AWG's dedication to providing exceptional service to its members to create the best customer experience aligns perfectly with our mission. We are excited to introduce their members’ customers to a new dimension of choice and customization.”

We look forward to reporting on this partnership more in the future, so stick with us.