DALLAS, TX - The world is about to get better. That is the message luring consumers to the avocado category as Avocados From Mexico (AFM) rolls out its official teaser for its 2023 Big Game ad. Tapping iconic actress Anna Faris, the company is expanding its Perfectly Ripe campaign to rake in even more shopper dollars.

"When creating concepts for this year's ad, it was a no-brainer to focus on why consumers love Avocados From Mexico," said Alvaro Luque, AFM President and Chief Executive Officer. "With good taste, good fats, and the good times they bring, they just make everything better. People eat more avocados during the Big Game than any other day of the year, so we're certain this spot will resonate with the millions of football fans enjoying guacamole on gameday."

The new 30-second spot will air during the Big Game and will support AFM's current 360 marketing campaign designed to celebrate how Avocados From Mexico makes everything better.

In the last decade, AFM's Big Game campaigns have earned more than 90 accolades and recognitions for their performance, ranking as one of the top two Big Game digital campaigns for five consecutive years by the Merkle Report.

"I'm so excited to be starring in my first Big Game commercial," said Faris. "Working with Avocados From Mexico was the perfect fit because I get to promote—and eat—a product I really love. I can't wait for the rest of the world to see the amazing world of good we've dreamed up."

The ad was created by LERMA agency and directed by Big Game Director, Bryan Buckley.

"We really wanted to channel Anna's contagious sense of humor and lovable personality while creating the ad," commented Buckley. "We are excited for fans to tune in and see how Avocados From Mexico makes everything better."

Click here to read more about the avo advocate's Big Game strategy.

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