WENATCHEE, WA – Columbia Marketing International (CMI) declared July the month of jumbo cherries and is setting up retail programs to make sure that its retail customers have adequate supplies in stores to cover demand. 

CMI is giving its customers a high-graphic instant cherry display, which ships with two boxes of red or Rainier cherries, according to a press release.  The display can be assembled in less than 30 seconds.  Check out the video below to see how easy it is to setup the display.

CMI also announced that the Pacific Northwest’s cherries are sizing larger than past years and have sugar levels at the top of the charts.

“We have an incredible opportunity with this year’s Northwest cherry crop.  After a low cherry production out of California this season, consumers are hungry for cherries.  With our estimated 22 million box crop out of the Northwest this year, consumers can expect great eating cherries, with larger than normal sizing,” said Steve Lutz, Vice President of Marketing at CMI.

The warm sunny days and cool nights have created optimal growing conditions for the crop this season, leading to high sugar development and great flavor.

CMI