BAKERSFIELD, CA - Heading into autumn, I know that the industry is gearing up for seasonal innovations—especially as we make our way to the Produce Marketing Association’s (PMA) Fresh Summit. Sitting down with Alexandra Rae Danell, Bako Sweet’s Marketing Manager, I had the chance to learn a little bit more about why the brand’s most recent product innovation drives buy-side sales.

“Our newest 14 oz steam bag is the essential option for seasonal promotions and shelf-stable favorites. For retailers, this product helps them build out their sweet potato programs. We offer both organic and conventional varieties, and consumers are going to flip over how easy these steam bags are for quick meal solutions,” Rae noted.

Additionally, sweet potatoes are at record high levels of consumption. Citing new shopping trends, Rae noted that two out of five Americans consume sweet potatoes regularly and that the category grew a whopping 3,000 percent in one month alone due to COVID-related shopping habits.

As consumer habits gravitate toward value-added, Bako Sweet has filled the need with new innovative products. Bagged sweet potato growth is outpacing bulk, and to take advantage of these consumer habits, retailers should keep bagged sweet potatoes in stock.

“In order to help retailers capitalize on this trend, we offer multiple options to keep product moving, such as end cap display bins for merchandising and a customized ad calendar centered around the holidays,” Rae remarked.

With seasonal promotions comes seasonal sales. As a consumer myself, I know where my sweet potato recipe will start.

To jump onto this opportunity, be sure to meet with the Bako Sweet team at Fresh Summit. You won’t want to miss out!

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