DALLAS, TX - July is in full swing, and that can only mean one thing—besides the heat here in the States—Produce Marketing Association’s PMA Foodservice is right around the corner! As the anticipated event awaits, DMA Solutions has revealed key insights to help with marketing preparation before the trade show arrives. Through a series of exclusive articles and tools, the company is setting industry members up for success, leaving you ready to conquer the rest of the tradeshow season.

“PMA Foodservice remains a staple event for our industry and yet, the foodservice sector continues to suffer the effects of the pandemic. In less than two weeks, we will attend this anticipated event in Monterey, California, to connect once again face-to-face with our industry colleagues while supporting the growers and the businesses that depend on the success of the foodservice sector,” said Dan’l Mackey Almy, President and Chief Executive Officer. “Before we dust off our suitcases and prepare to head out west, we’ve rounded up details about the show and prepared helpful reminders to give us all a traditional trade show marketing refresh.”

To get the ball rolling on preparation, DMA leaders penned multiple posts outlining how industry members can make the most of PMA Foodservice this year.

Megan Zweig, Vice President, provided an in-depth look at the event as a whole in her article “What You Need To Know About PMA Foodservice.” Want to know about attendees? Health and safety measures? Ways to navigate the show? Look no further than this comprehensive break down that will have you ready to stride across the show room floor with confidence.

Mackenzie Wortham, Account Director, also took a deep dive into marketing strategies while attending PMA Foodservice—and all other tradeshows this year, for that matter.

Wortham compiled a list of tips to prep sales teams for this year’s tradeshow floor. In her post, “5 Tips to Prep Your Sales Team for In-Person Shows,” Wortham shares helpful reminders and new tactics for the transition from virtual back to in-person meetings, and how to turn that into a sales win.

For fellow marketers, DMA has also shared how to create a sales dependency on marketing in a way that benefits both buy- and supply-sides. Through problem-solving, communication, and analytics, Wortham details how marketing and sales go hand-in-hand in her “How to Create a Sales Dependency on Marketing,” piece.

After utilizing DMA Solutions’ expertly crafted lineup of tools and resources, you will be ready to strut the tradeshow floor with pride, increasing marketing opportunities and sales. So, make sure to read up, and we will see you in Monterey!

DMA Solutions