ESCOBEDO, NUEVO LEÓN, MEXICO - Dollar General recently entered the Mexican market with its very first store. The retailer celebrated its international expansion as it opens a Mi Súper Dollar General store in Escobedo, Nuevo León.

“The opening of the first Mi Súper Dollar General store in Mexico highlights our teams’ strong dedication to serving more communities with access to affordable everyday essentials,” shared Jeff Owen, Dollar General’s Chief Executive Officer. “I am proud of our team in Mexico and look forward to Mi Súper Dollar General being a force for opportunity as we continue to grow our presence in Mexico.”

Mi Súper Dollar General was developed with a customer-first focus, tailor-made to help consumers find great prices and convenient shopping experiences for all their needs within their neighborhood. According to the release, the brand connotes the idea of a general store focused on serving customers with the products they want and need most.

Each store offers affordable, everyday low prices in convenient locations and includes financial services, a bakery, and tortilleria. Products are sourced primarily from Mexico and include fresh produce, health and beauty products, household essentials, and more.

“We are extremely excited to open our Mi Súper Dollar General doors to provide affordable household essentials to Escobedo residents,” shared Gary Morales, Mi Súper Dollar General’s Director of Operations. “In the future, each store will be tailored to fit the wants and needs of nearby customers so they can provide for their families through a convenient shopping experience.”

Dollar General first announced its international expansion plans in December 2021. Mi Súper Dollar General expects to boost the economic development in the country through the generation of jobs and career growth opportunities in stores, at its Mexico Store Support Center in San Pedro Garza García, and the development of local suppliers.

Stick around with ANUK as we keep an eye on the retail landscape.

Dollar General