OVIEDO, FL - The snacking category just got sweeter, crispier, and fresher. Duda Farm Fresh Foods has pulled back the curtain on its innovative new Dandy® Snacking In A Snap!™ product line, making its debut with an enticing inaugural product: celery dippers™.

“We’re excited to be bringing this project to life,” said Mark Bassetti, President at Duda Farm Fresh Foods. “We want to be a go-to resource for retail partners looking for innovative, fresh snacking ideas for their produce departments, and celery dippers is just the beginning.”

celery dippers are a petite 2-inch celery stick perfect for bite-size snacking. Like all Dandy® branded celery products, the new item is grown from Duda Generations' proprietary celery varieties to ensure they are naturally sweeter and crispier, a press release explained; celery dippers are also processed with water jet cutting technology for a clean cut and shipped within 24 hours to ensure consistent quality and flavor.

The provider recently spotlighted this intriguing product innovation at the Global Produce & Floral Show, receiving a great response from attendees.

“Shoppers will love the versatility of celery dippers for assembling a chic charcuterie board, packing a wholesome bento box, or just adding a big, bold crunch to a favorite snack dip!” said Nichole Towell, Senior Director of Marketing and Packaging Procurement. “And for added convenience, shoppers can choose between 8 oz and 1.25 lb resealable bag sizes.”

As the release went on to note, the launch of the Dandy Snacking In A Snap! product line is in response to consumer snacking trends and is informed by ongoing consumer research; the company’s position as a celery category leader was the deciding factor for celery dippers being the first of the new snack items announced.

Additional Snacking In A Snap! products are in development and are expected to begin rolling out in 2024.

And when they do, ANUK will surely be here with more updates!

Duda Farm Fresh Foods