Duda Farm Fresh Foods' Nichole Towell Teases New Item to be Unveiled at International Fresh Produce Association Global Produce & Floral Show
OVIEDO, FL - What’s on the menu for tonight? If your brain went straight to snacks, then you’re not alone. What started on social media as a trend, #GirlDinner has taken the grocery aisles by storm. Ranging from crackers to candy to fresh-cut produce, no category is exempt when it comes to a meal comprised of pantry and value-added items. Duda Farm Fresh Foods is one company I know with some skin in the game. I got in touch with Nichole Towell, Senior Director of Marketing and Packaging Procurement, to learn more about Duda’s International Fresh Produce Association (IFPA) show presence and how the company’s products are already a staple in this trend.
“One of Duda Farm Fresh Foods’ guiding lights is a commitment to understanding and responding to shoppers’ needs. We are continually monitoring trends and focusing on consumers’ usage and attitude toward celery this year. This research has led us to a very intentional new product launch that aligns with current trends such as cheese boards and ‘girl dinners,’” comments Nichole. “Attendees should be sure to stop by Duda’s booth to learn about our new celery snacking item, which will be unveiled at the show.”
Duda’s line of convenient, fresh-cut celery includes assorted snacking items and time-saving meal prep solutions that are a perfect option for shoppers wanting to maintain a healthy lifestyle. The new snack item is another example of Duda’s commitment to providing retailers with solutions that align with these consumer trends.
At the Global Produce & Floral Show, attendees will be in for a real treat, for Duda will also be showcasing Dandy® celery, radishes, mixed leaf, and sweet corn in an assortment of convenient pack sizes and cuts. If you’re looking to build out your shelf space with healthy products fueling social media trends, then be sure to stop by booth #3079 to learn more from the team themselves.
“This show has provided us with a forum for gathering face-to-face with so many important members of our industry for as long as I can remember. It’s invigorating to see how other companies are evolving and innovating their businesses, and it’s always nice to grab a few hugs from old and new friends alike,” continues Nichole. “We hope to build some new and fruitful connections this year and look forward to seeing everyone on the show floor!”
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