MAITLAND, FL - A Florida native and long-time industry vet, Robert Guenther is well-known in the produce world for his impact through various distinguished associations. The ag industry advocate is now taking on a crucial new role, stepping in as Executive Vice President of the Florida Tomato Exchange and Florida Tomato Growers Exchange, in addition to his new title as Manager of the Florida Tomato Committee.

“I am deeply honored to join the Florida Tomato Exchange, the Florida Tomato Growers Exchange, and the Florida Tomato Committee,” stated Guenther. “It is an exciting opportunity to work closely with such a dedicated and resilient industry that plays a crucial role in the agricultural landscape of Florida and the nation. I look forward to applying my experience in public policy and fresh produce to further our collective goals and strengthen the future of Florida's tomato industry."

Guenther has already begun onboarding work for the industry and will officially start in September, a press release stated.

Previously, Guenther worked with the United Fresh Produce Association, where he served as Vice President of Public Policy, and at the International Fresh Produce Association, where he served as Chief Public Policy Officer. Prior to that, he served as a policy aide in the House of Representatives, including for the House Agricultural Committee. Early in his career, the produce vet worked for the U.S. Environmental Protection Agency and the Florida Sugar Cane League.

“We’re very pleased to have found such an experienced leader in U.S. agriculture to take the helm of our associations,” stated J.M. Procacci, current Chairman of the Florida Tomato Exchange. “Robert’s policy experience is second to none in the national fresh produce business. He’ll be able to make an immediate impact for the U.S. tomato industry.”

In his EVP role, Guenther will lead efforts relating to international trade disputes, agricultural workforce, crop protection, the Farm Bill, and food safety in conjunction with the FTE’s Board of Directors. As the release added, his work for the FTE is separate from the work he will do for the Florida Tomato Committee, which is a federal marketing order.

Congrats to Robert Guenther on this next step in his career, and to each of these Florida tomato associations for tapping into a wealth of industry knowledge!

Stay tuned as ANUK continues to bring you the latest produce news.