LOS ALAMITOS, CA - Last March, Frieda’s launched its first-ever produce portrait campaign in an effort to elevate impactful women during Women’s History Month. This year, the company is continuing this effort through its second produce portrait series. Frieda’s is turning the spotlight to artist and creator Frida Kahlo as an inspiration to all.

“When our team was brainstorming this piece of work, we were inspired to pair Frieda’s impact with someone who empowered women to change their mindset of what ‘normal’ meant. Kahlo created many self-portraits, which expressed her individuality—celebrating self-love. Her work often featured flowers, bold colors, and even fruit. We hoped to capture her creative essence, style, and unique look through this produce portrait,” says Lourdes Narvaez, Senior Creative Manager and creator of the produce portraits. “Both Frida and Frieda [Rapoport Caplan] refused to be ordinary, and that’s what Frieda’s and our produce portrait series is all about.”

According to a press release, Kahlo was selected because of her ability to bend what was considered the “norm.” She is known as an icon of the 20th century as she forged new definitions of sexual identity, gender roles, and overall expression for women in that time. In this year’s portrait, Kahlo was brought to life by watermelon radishes, colored cauliflower, popjoys^® kumquats, pink lemons, shallots, kiwi berries, ghost peppers, mahana™ ginger, and baby friseè.

Frieda’s aims to elevate all women, from every female making a difference in the produce industry to the fearless female business and political leaders creating new definitions of success to the mothers raising children who will define future generations.

The all-female editorial team here at AndNowUKnow is grateful to companies like Frieda’s for shining a spotlight on women this month. Women rock!

Frieda's