Grubhub Gives Restaurants Expanded Commission-Free Ordering Solutions
CHICAGO, IL - Innovation comes in all shapes and sizes, and Grubhub proved this with its most recent launch. The foodservice partner has brought an exclusive new offering to market as it aims to support restaurants during this uncertain time. Grubhub has announced a new package of commission-free marketing solutions to support online ordering through digital channels or on-premise properties.
“It’s never been more important than right now for Grubhub to find and develop ways for our independent restaurant partners to serve their customers and drive online orders,” said Seth Priebatsch, Chief Revenue Officer. “The Direct Order Toolkit delivers on that commitment and makes it easy for restaurant owners to offer takeout and delivery on their own channels by adding these commission-free online ordering capabilities."
This new package, dubbed the Direct Order Toolkit, gives restaurants free access to three solutions to help them drive online orders without any marketing fees:
- Direct Order Link: An ordering link for restaurants to use in their email marketing or to post on their social media accounts
- Direct Order Button: A customizable “Order Now” button for restaurants to put on their websites
- Direct Order QR Code: A unique QR code for restaurants to include in printed materials like mailers or signs
According to a press release, Grubhub will not charge any marketing fees to restaurants on these orders. Leveraging its network of drivers for these direct order solutions is optional, and tens of thousands of the company’s restaurant partners choose to do their own deliveries with no delivery charge by Grubhub.
The Direct Order Toolkit is available to restaurants directly on the Grubhub for Restaurants Dashboard. These solutions improve upon Grubhub’s previous online ordering link solutions, offered since 2013 and used for millions of marketing commission-free orders to restaurants.
This innovation will enable restaurants to build loyalty and drive orders in the best way for their unique business. With deep experience through Grubhub’s in-house agency LevelUp, the company powers websites, apps, loyalty programs, and ordering platforms for its restaurant partners. And, in the coming months and beyond, it is committed to providing even more solutions to restaurants.
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