SAN FRANCISCO, CA - GrubMarket continues to add new companies to its portfolio. Recently, the company announced the acquisition of Parsemony, a software solutions provider that caters primarily to fresh produce suppliers.

"The acquisition of Parsemony solidifies GrubMarket's position as the market-leading technology enabler for America's food supply chain industry. Parsemony has a sterling reputation amongst the fresh produce industry's software and technology ecosystem and also nicely complements GrubMarket's existing software products, including WholesaleWare, GrubAssist, and AI Orders,” commented Mike Xu, Chief Executive Officer of GrubMarket. “We're also thrilled to bring Colin's considerable expertise to GrubMarket, to support the continued evolution and growth of our best-in-class AI-powered software and e-commerce offerings for our customers."

According to a press release, this acquisition strengthens GrubMarket's capabilities and expands the functionality of its existing portfolio of software products, including WholesaleWare and GrubAssist.

After the acquisition, Parsemony will continue to be managed by its own leadership team.

"I have been building software and technology solutions for the fresh produce industry for almost two decades now. I've worked with all sorts of customers in the food space, from smaller nonprofits to global name-brand supermarket chains, and I find it extremely rewarding to help them transform from traditional, offline businesses to more modernized, tech-enabled operations, driven by customized and thoughtful software solutions," added Colin Hare, Owner of Parsemony.

To read more commentary from each leader, click here.

Parsemony's software offerings will join GrubMarket's portfolio, which includes GrubMarket's WholesaleWare, GrubAssist, and more.

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