WASHINGTON, DC - The International Fresh Produce Association (IFPA) has long supported the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), even launching its largest-ever ad campaign earlier this year in defense of the program. Now, the organization is commending lawmakers for approving full funding for WIC, including a $1 billion increase for fiscal year 2024.

"This bill is a huge victory for all the moms and families who depend on WIC and for all the hardworking members of our industry who support the fresh produce supply chain. We have spent years fighting for WIC’s fruit and vegetable benefit, and we are heartened to see it maintained at its current level,” said IFPA Chief Executive Officer Cathy Burns.

Earlier in March, the House of Representatives voted, clearing a path to provide supplemental benefits to mothers, infants, and children battling food insecurity, a release explained. This decision was welcomed by IFPA, as threats to the program arose as part of the arguments on federal spending.

Previous proposals would have cut the fruit and vegetable benefits by 70 percent for women and 56 percent for children. These cuts would have significant consequences for nutrition.

“We are thankful to the advocates, industry partners, and the Members of Congress who stood firm in protecting the fruit and vegetable benefit in WIC. The reality is that these essential benefits should not be put in jeopardy today or ever,” said Burns. "We deeply appreciate all IFPA members and industry leaders who responded to our call on this important nutrition issue, as it shows the power of our industry's voice and advocacy in action."

The produce industry faced an estimated loss of $1.2 billion in revenue each year from the reduction of fruits and vegetables that would typically be available to WIC participants. Now passed by the House, the appropriations bill will be sent to the Senate for consideration and then to the President’s desk for signature.

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