CINCINNATI, OH - Kroger continues to eye growth in more than just size and capacity, now having made a move to garner more consumer loyalty as well.

The retailer has announced that it is cutting prices on upwards of a thousand popular items, spanning 120 stores, according to a Business Insider report.

This is the latest in a strategic move for a bigger footprint in the market for Kroger, which now spans its reach across 35 states and employs about 431,000 employees.

The company is also in the midst of an enormous hiring spree, with a set goal to hire 14,000 people to boost customer service at its 2,800 stores before the year is out. Now, it seems, another piece it is putting into place for upping that service is lower prices.

With the large moves it has made in the areas of large size and lower prices, some analysts are comparing Kroger’s increasing competitive worth against retail giant Walmart, famous for its low price offerings.

"Kroger has been able to come close enough to Walmart’s pricing structure to remain competitive, outperforming any of its industry peers," wrote David Merrefield, Principal of retail consulting group DRM Initiatives, Inc.

While a detailed list has not yet been unveiled of what popular items will receive a price break, including what may fall in the realm of fresh produce, Kroger has also boosted its focus on organic foods in its offerings.

AndNowUKnow will continue to report as the chain, and others in the retail circuit, look to broaden their reach and make grocery more accessible to consumers.

Kroger Co.