CINCINNATI, OH - After the May launch of a meal kit pilot in four of its stores, Kroger has announced it will now be expanding the  Prep+Pared line to 37 additional stores and increase the number of recipe options available, according to the Cincinnati Business Courier. The move comes amidst news of a tumultuous series of months for major meal kit provider, Blue Apron.

“Customers tell us that they love the convenience of the kits and how easy it is to make a fresh and delicious, restaurant-quality meal at home in no time,” Margaret McClure, Vice President of Merchandising at Kroger’s Cincinnati/Dayton division, said in a news release.

The company will be targeting additional stores around Ohio in the expansion throughout the month of September.

The program debuted with five different chef-crafted recipes with ingredients to make dinner for two. The company will now offer two new recipes in the lineup for a total of seven.

• Vietnamese-Inspired Spicy Lemongrass Pork
• Athena’s Lemon Chicken Sauté
• Peruvian-Inspired Salmon
• Crispy Fish Tacos
• Moroccan-Inspired Vegetables
• Chimichurri Steak
• Chicken Enchiladas Rojas

There is an eighth offering in the works, Stuffed Poblano Peppers.

As brick and mortar stores continue to innovate beyond traditional models as consumers call for convenience, how will the meal kit movement fare? Follow along with AndNowUKnow as we continue to report.

Kroger