OXNARD, CA - Us writers here at AndNowUKnow were greeted with a pleasant surprise yesterday as we received word of a promotion at Mission Produce. The fresh purveyor sent word that Denise Junqueiro had been appointed to the role of Vice President of Marketing and Communications to help drive Mission’s global marketing plans and therefore its brand, media relations, global communications, and consumer and trade marketing.

"I’m thrilled about this advancement to provide enhanced value to our stakeholders, company and brand,” said Junqueiro. “As Mission evolves, there are many opportunities to increasingly establish the company as an innovative leader in the industry and to maximize the impact of our consistent growth on our surrounding communities.”

In her new role, Junqueiro will report directly to Steve Barnard, Chief Executive Officer, according to a press release.

Having began her career with Mission in 2016 as a Customer Marketing Manager, she has used her time with the company to rise through the ranks, leading a strong marketing team through B2B and consumer marketing plans.

Throughout her tenure with the supplier, Junqueiro played a key role in the public relations and communication behind Mission’s journey to become a publicly traded company. She also spearheaded the development of category-enhancing strategies including “Avocado Intel,” “Emeralds in the Rough,” “Minis, small but mighty,” “Jumbos, more to eat, more to love,” “Size Minded,” and “Ready.”

In addition to her role at Mission, with over a decade of marketing expertise, she serves on the California Avocado Commission Marketing Committee and Produce Marketing Association Fresh Summit Committee. Junquiero is a Class 42 Alumni of the California Ag Leadership Foundation’s fellowship program and holds many other achievements such as being a Women in Produce 2020 honoree, an awardee of the 2020 Fruitnet Media International Women in Produce, and many others.

“Denise’s vision, dedication, ability to exceed expectations, and can-do attitude is exactly the kind of leadership the company needs for the future,” said Barnard. “There is no doubt her new role will provide her increased influence in order to implement effective strategies to showcase the Mission difference.”

Congratulations to Denise Junqueiro as she steps into her new position!

Mission Produce