PORTLAND, OR - April is Earth Month, and in celebration, New Seasons Market is launching Building Better Soil for a Healthier Future. Through this effort, the retailer and 25 select vendor partners are contributing to the planet's vitality by donating one percent of their sales to Zero Foodprint, a non-profit organization dedicated to helping farmers and ranchers implement regenerative agriculture practices.

“As a steward of sustainability, we are acutely aware that our decisions today shape the world we pass on to future generations. Building Better Soil for a Healthier Future is more than a campaign; it is a manifestation of New Seasons Market’s core belief that every small action contributes to a larger, positive impact on the environment,” said New Seasons Market Chief Executive Officer Nancy Lebold. “Together, with our valued partners, we are proud to support Zero Foodprint’s regenerative agriculture initiatives, making a tangible difference in the fight against climate change while also elevating the quality and sustainability of the food we bring to our customers’ tables.”

In addition to donations from select vendor partners, New Seasons Market will also contribute one percent of its Partner Brand private label product sales, a release relayed.

This Earth Month program highlights a direct approach to funding transformative farming and ranching practices, one that focuses on rebuilding soil health, rejuvenating ecosystems, and recreating a more balanced agricultural landscape. The effort embodies New Seasons Market’s ongoing commitment to sustainability and environmental restoration.

Read more about this initiative by clicking here.

Happy Earth Month!