MILWAUKIE, OR - A major shift may soon be felt in the pear world, with a long-held torch being taken up by a new leader. CarrieAnn Arias has been announced as the new President and Chief Executive Officer for the Pear Bureau Northwest (PBNW), following the departure of Kevin Moffitt, who held the role since 2001.

“I am thrilled to join the Pear Bureau and lead this incredible team,” CarrieAnn commented on the move. “Together, we will continue to build on the Bureau’s strong foundation and drive our mission of promoting pears in the U.S. and around the world. I am committed to fostering a culture of innovation, collaboration, and excellence as we work to achieve our strategic goals.”

Effective July 1, CarrieAnn has taken up the role and responsibility with a varied portfolio of both category and leadership experience. Previously, she served as Founder and Chief Executive Officer of TableSpark, according to a press release, and has also held the role of Vice President of Marketing for Naturipe Farms as well as Vice President of Marketing at Dole Food Company.

Along the way, CarrieAnn led teams, drove market growth, and cultivated strong relationships within the industry.

“I am very pleased to have CarrieAnn on board with her decades of produce marketing experience. I believe she is going to do a great job of furthering the mission to increase fresh pear consumption among consumers worldwide and continue to increase grower returns,” Jordan Matson, PBNW Chairman, shared.

CarrieAnn shared her own gratitude in thanking the Board of Directors for their faith in her taking on this important responsibility, leading a non-profit marketing organization which has grown to represent over 700 grower families and partners since it was established in 1931.

Congratulations to both CarrieAnn and the PBNW team on this new chapter!