Raley’s Launches New Chef-Created Line of Fresh Meal Kits



Raley’s Launches New Chef-Created Line of Fresh Meal Kits



SACRAMENTO, CA - Just when I thought I couldn’t love Raley’s more, the retailer released its own line of chef-created meal kits. These fresh meal solutions—designed exclusively by Raley’s—include full kits, quick kits, creative kits, and sides, and bring a new offering of convenient, high-quality meals to customers.

Chef Evelyn Miliate, Culinary Innovation Manager, Raley’s “We want to be the destination for our customers looking for a healthy, home-cooked meal,” said Chef Evelyn Miliate, Raley’s Culinary Innovation Manager. “Fresh Kits are an affordable solution to dinner that customers can trust. The kits include high-quality ingredients and offer great variety so your family doesn’t get bored with the same recipes.”

The retailer cited Nielsen research in its press release, which stated that over 50 percent of shoppers want to be able to purchase components separately and build their own meal. And an estimated 70 percent of of shoppers want to try new recipes and new foods. Additionally, consumers are looking for meal kits that emphasize fresh foods, health, and nutrition.

Raley’s subscription-free meal kits are easy to follow and seasonally inspired, meaning the recipes will rotate quarterly. Made with clean ingredients and the highest quality meats and produce, the kits were developed with flexibility in mind. Each customer should be able to make their own stamp on the meal kit they purchase, which, as mentioned earlier, comes in four options:

Meal Kits

Six full meal kits ranging from $16.99 to $19.99, featuring vegetarian curry, chicken with red wine sauce, chicken tarragon, butter chicken, steak with peppercorn sauce, and salmon with cilantro yogurt sauce

Quick Kits

Three quick kits, each $14.99, featuring mole enchiladas, Greek style pasta, and sage butter gnocchi. Intended to pair with a freshly-prepared rotisserie chicken.

Build-Your-Own Kits

Components, ranging from $3.99 to $4.99, featuring nine sauces, eight whole grains & starches, eight vegetables, and freshly-prepared meat by an in-house butcher.

Vegetable Sides

Four steamable sides, each $4.99, featuring broccoli parmesan, green beans with parmesan, Mexican style vegetables, and Italian style vegetables.

Customers can find the new meal kits in-store or online, with an option to pick-up at the store or have them delivered to the home. For more information, visit raleys.com/mealkits.

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