Rapper Rick Ross has given a shout out to pears, which he attributes to his recent weight loss of over 100 lbs. 

Ross told DJ Tim Westwood in an interview, “I eat pears now and [expletive] like that.  Shout out to all the pear.”

The Washington Post points out that the above quote gained viral status after it was captured in a Vine video.  That video has been looped 21,298,630 times and continues to grow as I type. 

Aside from healthy eating, the Post points out that Ross has also been benefiting from exercise like CrossFit, which the rapper has dubbed "RossFit."

“I still eat the way I want to eat.  I just go to the gym… You know, the most I used to do for exercise is stand up and count the money,” he said.  “But they give me fruit to eat.  I forgot what fruit tasted like.”

While it may be easy to joke about Ross' pear shout out, with millions of loops, 195,800 likes, 164,500 re-Vines and 13,400 comments, the pear category is certainly getting a lot of attention from this viral marketing.  It’s always great to see the healthy benefits of fresh produce getting viral attention like this.