BENTONVILLE, AR - Walmart club division Sam’s Club has got a new launch under its belt that just went industry-wide. The retailer’s Member Access Platform (MAP) has been improved through a recent technological advancement, as Sam’s Club is rolling out real-time intelligent retargeting that makes advertising available across tens of thousands of sites on the open web.

“We’re obsessed with helping our members. We’ve all had the experience of seeing ads for items we have already purchased. Our solution allows us to avoid that irritation, creating a better member experience and greater efficiencies for brands. Advertisers are now able to target based on what we know members are actually in market for, right now,” said Austin Leonard, Head of Sales for MAP. “We can then stop serving these members ads once they complete their purchase at any Sam’s Club or on any device. This is a unique solution brand partners have been waiting for and an additive experience for our members.”

Sam's Club MAP is uniquely positioned to use real-time, accurate data from registered members, including exact data on purchase history, demographics, recent purchases of similar items, and basket size. According to a press release, MAP campaigns can deliver personalized ads in real-time to members who’ve expressed interest in a product but have not yet made a purchase. Then, the MAP campaigns will stop serving ads to members once they make a related purchase.

Automated audience building, onboarding, and targeting are all benefits of the platform. MAP uses The Trade Desk’s award-winning KOA Optimization technology to leverage AI and machine learning to optimize results in flight. LiveRamp’s data permissions and access controls ensure safe and secure collaboration with MAP's supplier brands.

For more information on this recent launch, be sure to check out the press release here.

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