SEPC Offering Multiple Educational Opportunities at Southern Exposure, Including New York Times Reporter Michael Moss and Farm Tour Series
MILLEN, GA - Southern Exposure is looking to bring innovation and valuable information with all the fun of the upcoming show. Along with quality networking opportunities, the 2016 SEPC will also host New York Times best selling author and reporter Michael Moss, as well as present a new farm tour video series.
“Providing an informative, yet fun, atmosphere for our members to learn is at the core of our educational goals,” David Sherrod, SEPC Executive Director, said in a press release.
The sessions will lead off with the video series, aptly called "Fresh from the Farm Field Trips," starting Friday morning, March 4th, at 8:30am.
“The launch of our new Fresh from the Farm Field Trips will provide our members with a valuable learning experience,” Sherrod said. “Additionally, as we move forward, they will also provide those member companies that are based outside of Florida with an opportunity to showcase their farms to retail and foodservice decision makers in attendance at the conference every year, saving everyone time and money in travel expenses.”
The tours will transport attendees to the following three SEPC member farms:
- Shuman Produce, Inc. in Reidsville, Georgia
- J&J Family of Farms in Loxahatchee, Florida
- Red Sun Farms in Dublin, Virginia
Without ever needing to leave the hotel, the council stated, viewers will be provided with a fun field trip-like experience while learning about the grower/supplier side of the produce industry.
The videos, which cover a broad overview of everything from growing, packing, and shipping, will end with a live visit with growers, as well as leave room for live stream question and answer polling.
As for session number two, New York Times best selling author Michael Moss kicks off at 10 am, with the investigative reporter leading a discussion on how produce can compete with processed food giants surrounding the topic of his book SALT, SUGAR, FAT: How the Food Giants Hooked Us.
“The topic of processed versus fresh food is at the forefront of discussions in both boardrooms and kitchen tables across North America,” Harold Paivarinta, Red Sun Farms and SEPC Education Committee Chairman, said. “We believe Michael’s insights provide a platform that will compel CEO’s and parents alike to re-evaluate their current behaviors and set plans in motion to provide healthier alternatives to what’s found on shelves and in pantries today. In addition, Mr. Moss will share ideas on how retailers and growers can partner together to market fresh produce in a way that gives 'center store,' food giants a run for their money.”
Moss’ session promises to delve deeper into understanding the support of the processed food industry, while the Fresh from the Farm Field Trips will kick off an annual educational workshop at the conference featuring different SEPC member farms from across the country.
Don’t miss these key opportunities. To register for SEPC, taking place March 3rd-5th, visit seproducecouncil.com.
