FRESNO, CA - Recognizing opportunities is something Angela Hernandez does well. The Director of Marketing for Trinity Fruit Company has been a key part of everything from an eye-catching rebrand to new markets, and even a snazzy approach to repurposed fruit, all with top-tier visuals and precise intention. It’s no wonder you’ll see her take the stage with fellow industry savants at the Organic Produce Summit (OPS) in the “Biting Into Organic Fresh Snacking Opportunities” panel.

"I am humbly honored to be a part of this panel with amazing fellow industry leaders. I love the topic and am passionate about healthy snacking personally. Being able to share my perspective on snacking from not only a personal experience, but also from a business experience is such an honor. I feel this topic is vital to our industry as the organic shopper continues to increase each year, and what healthier way to snack than fresh organic fruit?!" Angela shared with me.

During the panel, Angela and a few other leading organic producers will share knowledge on both growth opportunities and challenges.

From identifying successful items and promotional strategies to pricing challenges and consumer taste preferences, much will be on the proverbial table.

It’s the perfect prelude to meeting Angela and her team at booth #502 where you can see in person the beautiful stonefruit-centered Summer Love campaign, spotlighting organic peaches, nectarines, apricots, and plums.

"Our marketing team LOVES to create fun campaigns for each season," Angela said with a smile. "Summer Love is a fun play into our summer stonefruit season. It sets a beachy vibe with delicious summer fruits and generates a fun and new way to sell and market the seasonal fruit."

Definitely be sure to visit Trinity Fruit as you explore the OPS show floor in Monterey, California, July 11–12.