SAN FRANCISCO, CA - The plant-based trend is not going anywhere anytime soon. With more people swapping out meats for veggies—if you head over to Instagram you’ll see what I’m talking about—celebrities, chefs, and restaurants are tapping into the plant-based lifestyle. Next Level Burger, a four-year-old vegan burger chain born out of Bend, Oregon, is one such restaurant, and it’s making its way to Whole Foods.

According to the San Francisco Chronicle, the restaurant is slated to open this Friday, August 24 at the Potrero Hill Whole Foods in San Francisco. The restaurant has already opened several outposts throughout the West Coast and in New York; the chain debuted its first Northern California location last year at the Whole Foods 365 store in Concord.

The menu offers several burger patty options—including mushroom-quinoa, sausage-style, and quinoa-black chia seed—plus sandwiches, hot dogs, and salads, all of which are vegan friendly.

We’ve seen other retailers offer healthier plant-based options for its customers—think of IKEA's somewhat outlandish Space10 Dogless Hot Dog and Bug Burger—and it seems that grocery giants will continue down this path in order to entice millennial and Gen X shoppers.

Is this the beginning of even more plant-based restaurants becoming the norm? And how will the produce industry be affected by the demand? AndNowUKnow will keep its ears open and its eyes peeled.

Next Level Burger Whole Foods