FRESNO, CA - The sun is rising over a bell pepper hill in the Coachella Valley as West Coast growers Baloian Farms and Belk Farms celebrate their 32^nd season together. The two are starting harvest on spring green bell peppers, expecting fresh California bell peppers to make a splash at retail as availability was light throughout the country during the month of March.

“Our supply position for the last month out of Mexico has been challenging,” stated Tim Baloian, CEO. “We had to be very strategic with our harvest in order to keep our customer base serviced. The addition of our Coachella program will make for more stable supplies and provide opportunities for promotions.”

Baloian Farms’ Coachella production window stretches from the beginning of April through the end of June. After that, the company moves north through Bakersfield, Fresno, Stockton, Hollister, and Oxnard. As reported in a press release, the company’s statewide production schedule is the result of a generation’s work to establish continuity of supply for customers.

“Producing year-round supplies of fresh vegetables takes creative engineering and the cultivation of close family collaborations throughout the state. I’m grateful to be working with the best farming families in California,” said Baloian.

The start of California production will also help the company service the increased demand it has experienced from retail for Baloian’s value pepper bags.

“Our retail customers have asked us for something creative in a value pack to offer their customers during these tough times,” said Jeremy Lane, Sales Manager. “Fortunately, we have an extensive bag program already in play to address the value proposition.”

Will this upcoming supply satisfy the West Coast's bell pepper apetite? Only time will tell, so keep checking in with us here at AndNowUKnow.

Baloian Farms